Video2 min
See how Novu App works
How a business creates its card, gets it to customers and brings them back with automated campaigns.
Ready to try it in your business?Start your 14-day free trial
Some of our clients.
100+ businesses using Novu App
Bourbon St.
Macanudo
Prote&Co.
D'Café
Local Burger
Cats & Meats
Aldea Asiática
Dari
Zopro Azul
Astro Soda
Green Lovers
Who it's for
Novu App is for businesses like yours
Built for businesses that live on repeat customers and already have a way to attract new visitors.
Restaurants & Fast Food
Points
Points on every purchase, redeemable for dishes.
Coffee & Brunch
Stamps
8 stamps = 1 free coffee.
Ice Cream Shops
Stamps
6 ice creams = 1 free.
Bars & Gastropubs
Membership
VIP club with 2-for-1 deals and event access.
Bakeries & Pastry Shops
Cashback
5% back on every purchase.
Beauty Salons & Barbershops
Stamps per visit
5 haircuts = 1 free.
Sports Clubs
Multipass
10-class pack loaded on the card.
Ecommerce (Shopify)
Automatic points
Added automatically with every online order.
Don't see your business? If your customers buy more than once, Novu works for you.Talk to an advisor
How it works
Your loyalty program, ready in 4 steps
You choose the reward. Novu App handles the card, the sign-up and the reminders that bring your customers back.
Novu App · Card editor
NOVU
Home
Cards
Customers
Campaigns
Reports
Design your card
Publish
Template
StampsPointsCashback
Brand color
Reward
Free coffee
Logo
logo-butter.png✓
Stamps for the reward
12345678
Preview
Butter & Bean
COFFEE CO.
STAMPS
0/8
REWARD
Free coffee
MECHANIC
Stamps
✓ Card published
Novu App dashboard
Sign up and start today: 14-day free trial + 50% OFF your first month.Start free trial
8 loyalty mechanics
One card, eight ways to bring them back
Choose the mechanic that fits your business best. Customers use it from Apple Wallet or Google Wallet.
Points card
Customers earn points with every purchase and redeem them for rewards, products, discounts or exclusive experiences.
✓
Drives repeat purchases
Every purchase brings them closer to their next reward.
✓
Custom rewards
Products, discounts or experiences.
✓
More frequent purchases
Turn every visit into more points and more sales.
9:41
Butter & Bean
COFFEE CO.
TIER
Explorer
Next reward3.000 pts
Rewards available
3.000
Cappuccino
Redeemed
5.000
Brownie
8.000
20% OFF
✓Cappuccino redeemed
Not sure which one to pick? We'll help you choose the right mechanic for your business.Talk to an advisor
Notifications & messages
Send push notifications to your customers
Announce a flash sale or discount, a new flavor, a new location or a special event in seconds. Write the message, choose who gets it and it lands right on your customers' phones, instantly or scheduled for the day and time you want.
Push notifications
Unlimited on all plansThey show up on your customers' phone screen from their card in Apple Wallet or Google Wallet.
New campaignExample: Flash discount
⚡ Today only: 30% OFF the entire menu until 3 pm.
👥 All customers · 1,284NowSchedule
✓ Sent to 1,284 customers
⚡ Delivered instantly
Friday, October 17
9:41
Butter & Beannow
⚡ Today only: 30% OFF the entire menu until 3 pm.
Unlimited push on all plans. WhatsApp, SMS and email have a cost per message sent.See plans
Automations
Set them up once and they work for you
Build the automation in your dashboard, turn it on, and Novu App sends the right message at the right time by push, WhatsApp, SMS or email.
Novu App · Automations
NOVU
Home
Cards
Customers
Automatiz.
Campaigns
🎂 BirthdayActive
⚡
When
It's the customer's birthday
Send push
Happy birthday, Diego! 🎂
⏱
Wait
3 hours
Send WhatsApp
Your gift is waiting 🎁
Tuesday, May 14
12:00
WhatsAppnow
Butter & Bean: 🎁 Your birthday gift is waiting. Show it at checkout today.
Butter & Beannow
Happy birthday, Diego! 🎂 Your drink is on us today.
Every automation works with push, WhatsApp, SMS and email. You choose the channel and the message.Start free trial
GeoPush
Location-based notifications that arrive right as they walk by
Set strategic 100-meter (330 ft) zones around your business so that when a customer with your card in their Wallet walks by, your message appears on their phone screen: an offer, some news or an invitation, at exactly the right time and place.
1 Create your zones and messages
Novu App · GeoPush
📍 GeoPush zonesRadio: 100 m
1
DowntownSell
☕ You're 1 block away 👋 Your favorite latte is waiting. Order and pick up in 5 minutes.
2
Main ParkBuild your brand
🌿 Colombian single-origin coffee, roasted every week 2 blocks from here.
3
New locationBuild anticipation
👀 Something new is coming to this corner… Opening November 1.
4
MallFlash offer
⚡ Next hour only: 2-for-1 cappuccinos. You're close!
5
UniversityUpcoming event
🎶 This Saturday: live music night at our place. See you there!
✓ Zones saved
2 Your customer walks by and gets the GeoPush
1Downtown2Main Park3New location4Mall5University
Saturday, October 25
9:02
Butter & Bean📍 now
🎶 This Saturday: live music night at our place. See you there!
1Sell
📍 Downtown
☕ You're 1 block away 👋 Your favorite latte is waiting. Order and pick up in 5 minutes.
2Build your brand
📍 Main Park
🌿 Colombian single-origin coffee, roasted every week 2 blocks from here.
3Build anticipation
📍 New location
👀 Something new is coming to this corner… Opening November 1.
4Flash offer
📍 Mall
⚡ Next hour only: 2-for-1 cappuccinos. You're close!
5Upcoming event
📍 University
🎶 This Saturday: live music night at our place. See you there!
Each zone has a 100-meter (330 ft) radius. The number of GeoPush zones depends on your plan.See plans
Referral program
Your customers bring you new customers
Every customer gets their own referral link and QR code. When a friend saves the card and makes a first purchase, the referrer earns a bonus reward. Works with any mechanic: stamps, points or cashback.
→
1María
9:41
Butter & Bean
COFFEE CO.
STAMPS
5/8
INVITE YOUR FRIENDS
novuapp.ai/r/mar1234
Code MAR1234
Shares
María shares their referral link or QR code with Andrés. Andrés opens it and saves the same card to their Wallet.
→
2Andrés
9:41
🏪 At Butter & Bean
Butter & Bean
COFFEE CO.
STAMPS
0/8
Purchase
Andrés visits your business, makes a first purchase and earns their first stamp.
3María
9:41
Saturday, October 25
10:12
Butter & Beannow
🎉 Andrés made their first purchase! You earned 1 bonus stamp.
Earns
María automatically gets 1 bonus stamp for bringing a new customer.
Available on Pro and Elite plans. You decide what the referrer earns.See plans
Metrics & RFM segmentation
Know your customers and make better decisions
Novu App records every visit, purchase and redemption. See your sales, your customer database and the 9 RFM profiles with how many people are in each, so you can run better-targeted campaigns and build real loyalty strategies.
app.novuapp.ai
NOVU
Dashboard
Butter & Bean · Last 30 days
Loyalty sales
$18,400
▲ +18%
Visits recorded
1,284
▲ +12%
Customers in your database
2,450
▲ +86 new
Repeat purchase rate
39%
▲ +6 pts
Weekly sales Last 8 weeks
Today's visits live
Laura G.+1 stamp9:41
Diego R.Redeemed free coffee9:32
Camila T.New customer9:18
Mateo P.+50 points9:05
📊
Decide with real data
Sales, visits and each customer's behavior in one dashboard.
🎯
Better-targeted campaigns
Send the right message to each segment: VIP, new, at risk or lost.
🧡
Real loyalty strategies
See who comes back, who's slipping away and what to do to win them back.
Metrics dashboard and RFM segmentation included on all plans.See plans
Success stories
Real results from businesses like yours
Brands already using Novu App to bring customers back more often and sell more.
Prote&co
Success storyIce cream shop · Frozen yogurt
Prote&co
A digital loyalty program driving more visits, more customers and more sales.
+$95K
USD in loyalty revenue*
+3,800
registered customers
+11,595
repeat visits
+41,000
transactions
4
locations
📅 Results from January 1 – October 1, 2026 · *Converted from COP at ~3,219 COP per USD
Novu App by the numbers
+100businesses trust us
+10countries
4.9 ★customer rating
24/7support in English & Spanish
Want results like these? Start with a 14-day free trial.Start free trial
Pricing
Choose the right plan for your business
Start based on the size of your operation and scale when you need to.
🎁 14-day free trial on all plans
Novu
Basic
Ideal for getting started at low volume.
Monthly price
$25USD/mo
🔥 First-month promo-50%
Promo price first month only. From month two you pay $25 USD/mo.
- 1 loyalty cards
- 1 GeoPush
- 1 location
- Up to 100 cards issued
- Unlimited push notifications
- Referral programNot included
- Webhooks / API integrationsNot included
Novu
Basic PLUS
For small businesses with big plans.
Monthly price
$45USD/mo
🔥 First-month promo-50%
Promo price first month only. From month two you pay $45 USD/mo.
- 1 loyalty cards
- 1 GeoPush
- 1 location
- Unlimited cards issued
- Unlimited push notifications
- Referral programNot included
- Webhooks / API integrationsNot included
★ Most popular$95$47.50USD
Novu
Pro
For growing businesses with multiple locations.
Monthly price
$95USD/mo
🔥 First-month promo-50%
Promo price first month only. From month two you pay $95 USD/mo.
- 1 – 3 loyalty cards
- 1 – 3 GeoPush
- 1 – 10 locations
- Unlimited cards issued
- Unlimited push notifications
- Referral program
- Webhooks / API integrationsNot included
Novu
Elite
For advanced businesses ready to scale.
Monthly price
$150USD/mo
🔥 First-month promo-50%
Promo price first month only. From month two you pay $150 USD/mo.
- 1 – 10 loyalty cards
- 1 – 10 GeoPush
- 1 – 50 locations
- Unlimited cards issued
- Unlimited push notifications
- Referral program
- Webhooks / API integrations
All plans include
✓ Dashboard✓ RFM metrics✓ 100+ templates✓ Tech support✓ Novu App tutorials✓ SMS integration (Twilio)*✓ Email integration (Mailgun)*
More than 50 locations
Corporate Plan
For businesses with many locations or special requirements. Unlimited mechanics and Scanner, multi-location view, API integrations and custom pricing.
Talk to an advisor →*Each API integration has a variable cost. Each additional loyalty mechanic, Scanner app and GeoPush has an extra cost. Prices in US dollars (USD).
FAQ
Your questions, answered
Everything you need to know before launching your loyalty program with Novu App.
Have another question?
Message us on WhatsApp and an advisor will reply within minutes.
Talk to an advisor →For your customers
Getting started
Pricing & billing
Data & support